Hyundai has been on a tear. Over the past decade and a half, the company has gobbled up market share in the U.S., driven by affordable and stylish products. But it still hasn’t matched the sales figures or brand prestige of sales leaders like Toyota and Ford.
I’d argue that part of that is that Hyundai doesn’t really build halo vehicles. There’s no Hyundai equivalent to the Corvette, and there’s certainly no Hyundai alternative to a Ford Bronco or Toyota Tacoma. But the company knows that if it wants to capture America’s hearts, it needs an adventurous halo car.
That’s where the Crater Concept comes in. It may not be a production car, but it’s more important to Hyundai than you might think. Check out my video below to find out why.
What else is happening today?
California is rethinking its 2035 gas car ban, recognizing that it may no longer be realistic.
A BMW iX3 went 626 miles on a single charge, but there’s a catch.
The safest cars on sale on Europe all have one thing in common: They come from China.
—Mack Hogan, Deputy Editor
The Hyundai Crater May Just Be A Concept. But It's More Important Than You Think
Hyundai has one major problem in America, and the Crater shows it's serious about fixing it.
California Is Rethinking That 2035 Ban On Gas Cars
Plus, Lyft CEO says humans aren't going anywhere and Detroit is called to testify in Washington.
The BMW iX3 Just Went 626 Miles Without Recharging—But There's A Catch
The car was driven on a specially picked route with no highways, and it beat its official range claim by 25%.
The Safest Cars On Sale In Europe Now Are Chinese EVs
The Tesla Model 3 keeps its position as Europe’s safest car, but it too is made in China, and is followed by mostly Chinese cars.