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Happy Thursday, InsideEVs readers! Today we finally got some more concrete details about Ford’s upcoming affordable electric pickup. The automaker has said it would cost around $30,000. Now we know the final price and name of this crucial vehicle for Ford’s EV future.

The Ford Fathom will cost $28,350 before destination charges. Suvrat Kothari spoke with a top executive at Ford’s Model e business to learn more about the project. Check out his story below for more on the Fathom.

What else is happening today?

  • We have new details about California’s $3,500 EV rebate—including which cars qualify.

  • Lucid pushed the Cosmos to next year, but also revealed some camouflaged photos of it.

  • Mercedes unveiled its four-door AMG EV.

— Tim Levin, Senior Editor

Photo: Ford

Ford's Affordable Electric Truck Finally Has A Name And A Price

The $29,945 Ford Fathom gets a pretty decent list of standard equipment.

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Photo: InsideEVs

What To Know About California's $3,500 EV Rebate—And Which Teslas Qualify

California dropped new details about how its incentive program for new and used EVs works, and which cars qualify. Here's what we know.

Photo: Lucid

Lucid Cosmos Midsize SUV: Here’s A First Look At The Tesla Model Y Rival

The company’s smallest EV to date is expected to cost around $50,000, opening up a much more lucrative market for the startup.

Photo: Mercedes-Benz

The Mercedes-AMG GT 53 EV Trades Power For Over 500 Miles Of Range

The entry-level AMG four-door EV uses one fewer motor than the GT 63, yet still makes 536 hp and hits 60 mph in 3.8 seconds.

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