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Rivian has amassed a fiercely loyal fanbase of people who love its outdoorsy vibe and slick designs. That sort of devotion is a boon to any upstart brand. But Rivian also just discovered one downside of having a deeply invested and enthusiastic following: Those people can also get very, very pissed.
Some of Rivian’s fans are so peeved with the brand that they’re reconsidering the R2 reservations.
Why? A seemingly minor tweak to the R2’s seat cooling feature has exploded into a full-blown firestorm. Rob Stumpf explains the dustup in our lead story below.
That and more in today’s edition of The Update.
—Tim Levin, Senior Editor
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